In the current economic climate every business is trying to cut costs and make savings where possible, but with the telematics industry now seeing vehicle tracking available for as little as £0.25 a day, we are in danger of de-valuing the service we offer.
Vehicle tracking can allow companies to make major improvements to their operations, generating substantial cost savings and boosting performance – yet still companies are being led to believe that they can pay less than £2 a week for the service. At this level the real benefits of the technology won’t ever be seen – no company can get a comprehensive service that will improve their operational performance for this level of investment.
GPS tracking technology is constantly evolving and in order to keep our products up to date with these advancements and maintain the highest levels of service, we must make sure that businesses recognise the true value of what a quality vehicle tracking system can deliver.
These low-pricing structures may be helping companies manage costs in the short term, but they are not sustainable and in the long-term can only lead to a far weakened telematics industry.
